OPPO MOBILES

Oppo (sometimes stylized as OPPO) is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products. It was reportedly associated with BBK Electronics, but the company denied this.

HISTORY

The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player. [3] Since then, the company has expanded to over 50 countries and become a major player in electronic devices around world.[3]

In June 2016, Oppo became the largest smartphone manufacturer in China,[4] selling its phones at more than 200,000 retail outlets.[5] In 2018, Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices. Oppo was the top smartphone brand in China in 2019 and was ranked fifth in market share worldwide

BRANDING

The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[7] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[8][9][10]

In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.